Cookie Policy

Last updated: August 4, 2026

This Cookie Policy explains how Nolu LLC ("Nolu," "we," "us," or "our") uses cookies and similar tracking technologies on trynolu.com and our related services (the "Services"), what those technologies do, and the choices available to you. It supplements, and should be read alongside, our Privacy Policy.

You can change your choices at any time by selecting "Cookie preferences" or "Your Privacy Choices" in the footer of any page.

1. What cookies and similar technologies are

A cookie is a small text file placed on your device when you visit a website. Cookies let a site recognise your browser, remember your preferences, and understand how the site is being used. We also use technologies that work similarly to cookies, including pixels (small transparent images that record that a page or email was opened), software development kits, local storage in your browser, and server log files.

Cookies set by trynolu.com are called "first-party" cookies. Cookies set by another company through our Services — for example an advertising or analytics provider — are called "third-party" cookies. Some cookies last only for your current browsing session and are deleted when you close your browser ("session cookies"); others remain for a set period ("persistent cookies").

2. The categories of cookies we use

We group cookies into four categories. Strictly necessary cookies cannot be switched off because the Services will not work without them. You control the other three.

Strictly necessary

Required to operate the Services — routing you between pages, balancing traffic across our servers, protecting against fraudulent and automated activity, and remembering the cookie choices you have made so we do not ask you again on every page.

Functionality

Remember choices you make so the Services can be tailored to you — for example the treatment category you were last viewing. Switching these off will not stop you using the Services, but some conveniences will be lost.

Performance and analytics

Help us understand how visitors find and use the Services — which pages are viewed, how long people stay, which links are clicked, and where people encounter errors. We use this to diagnose problems and improve the Services. We use third-party analytics providers, including Google Analytics and PostHog, for this purpose.

Marketing

Used to measure the performance of our advertising and to show you relevant advertising on other websites and services. These technologies record that you arrived from a particular advertisement and whether you went on to begin an intake form. This category includes technologies provided by Meta (Facebook and Instagram) and Google. Turning this category off also stops us passing advertising click identifiers to our intake application.

3. The specific cookies we set

The table below lists the main cookies and similar technologies used on the Services. Third-party providers occasionally change their own cookie names and lifetimes, so this list may not always be exhaustive; the categories above always apply.

Name	Provider	Purpose	Duration	Category
nolu_consent	Nolu	Stores the cookie choices you have made so the banner is not shown again and your preferences are applied on every page.	12 months	Strictly necessary
nolu_attr	Nolu	Stores the advertising campaign parameters from the link you arrived on (such as UTM tags and an advertising click identifier) so that a signup can be attributed to the correct campaign.	90 days	Marketing
_fbc	Meta	Stores the Meta advertising click identifier from the advertisement you clicked, used to measure whether that advertisement led to a signup.	90 days	Marketing
_fbp	Meta	A randomly generated browser identifier used by Meta to measure advertising performance and to show you relevant advertising.	90 days	Marketing
_ga, _ga_*	Google	Distinguishes one visitor from another so Google Analytics can report on how the Services are used.	Up to 24 months	Performance & analytics
ph_*	PostHog	Distinguishes one visitor from another and records how the Services are used, so we can find and fix problems.	Up to 12 months	Performance & analytics

Cookies set by Nolu are scoped to trynolu.com and its subdomains, which means they are also readable by our intake application at app.trynolu.com. This is how a signup is connected to the advertisement that led to it.

4. Advertising measurement and data sharing

When you arrive at the Services from an advertisement, the link you follow may contain identifiers that tell us which advertisement, campaign, and platform sent you. With your marketing cookie choice enabled, we store those identifiers and pass them to our intake application when you begin a consultation, and we share them with the advertising platform that served the advertisement so it can measure whether its advertising worked.

Under some state privacy laws, this kind of sharing for cross-context behavioral advertising is treated as a "sale" or "sharing" of personal information, even though no money changes hands. You can opt out at any time using the "Your Privacy Choices" link in the footer of any page, or by switching off the marketing category in our cookie preferences.

We do not knowingly share information about your specific health conditions, the treatments you view, or any information you enter into a consultation with advertising platforms. Advertising measurement is limited to the fact that a visit or a signup occurred.

5. Your choices and how to exercise them

Our cookie preferences tool

Select "Cookie preferences" or "Your Privacy Choices" in the footer of any page to review and change your choices at any time. Turning a category off takes effect immediately and removes the associated cookies from your browser. Your choice is stored for 12 months, after which we will ask again.

Opt-out preference signals

We recognise and honor the Global Privacy Control (GPC) signal. If your browser or a browser extension sends a GPC signal, we automatically treat it as a request to opt out of the sale and sharing of your personal information, and we switch off analytics and marketing cookies without you needing to do anything. When we detect the signal, we confirm on the page that it has been honored.

Browser and device controls

Most browsers let you see which cookies you have, delete them individually, block third-party cookies, block all cookies, or delete all cookies when you close your browser. These controls sit outside our Services, so using them may affect other websites as well as ours, and blocking strictly necessary cookies may stop parts of the Services working.

Platform-level advertising controls

Meta: adjust your advertising preferences in your Facebook or Instagram account settings.
Google: use Google's Ads Settings, or install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from using your information.
Industry tools: the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org) offer opt-outs covering many advertising companies at once.

Opting out of targeted advertising does not mean you will stop seeing advertising. It means the advertising you see will not be tailored to you based on your activity over time and across other websites and services.

6. Do Not Track

Some browsers offer a "Do Not Track" setting. There is no common industry standard for how websites should respond to it, and we do not currently respond to Do Not Track signals. We do honor the Global Privacy Control signal, as described above.

7. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in applicable law. When we do, we will revise the date at the top of this page. If we make a material change to the categories of cookies we use, we will ask for your choices again.

8. Contact us

If you have questions about this Cookie Policy or how we use tracking technologies, contact us at legal@trynolu.com. For questions about your care or your account, contact support@app.trynolu.com.